The turnover from farm exports via e-commerce platforms remains modest, though Vietnam has high-quality farm products, especially tea and coffee.

Up to 500 brands, 3,000 businesses, e-marketplaces, and sale supporting platforms will take part in the Vietnam Online Shopping Day - Online Friday 2023 in early December.

Trans-border e-commerce has made great contributions to Vietnam’s export revenue, with a value of over 80 trillion VND (3.28 billion USD) in 2022.

Through cross-border e-commerce platforms like Amazon, Vietnam’s products have been selling not only to American but also European and global consumers.

The export value of Vietnamese businesses selling with Amazon increased by 50 per cent, enlarging the contribution to the country’s export economy.

Vietnam has enjoyed an increase in exports via e-commerce in recent years, with many micro-, small- and medium-sized enterprises (MSMEs) are in a prime position to reap significant benefits from the rapid growth of the e-commerce sector.

Experts have pointed out that there are segments in the digital economy of Vietnam which could see a boom if they can receive appropriate investments.

Vietnam's B2C (Business To Consumer) retail export turnover is estimated at 3.5 billion USD in 2022, showing the great potential of Vietnam's cross-border e-commerce, according to a report from Access Partnership.

The Ministry of Industry and Trade (MoIT) has set a target to increase the cashless payment ratio in e-commerce, especially e-payments through payment intermediaries or applications, to 50% by 2025.

Since the outbreak of the COVID-19 pandemic, the shift towards a digital economy and changing consumer shopping trends have contributed to boosting exports and goods consumption, helping the Vietnamese products reach distant markets.

It is time for e-commerce to change towards rapid development associated with sustainable green technology to minimise the adverse impact on the environment and society, according to experts.

Big data on e-commerce would help the tax watchdog to efficiently collect tax from foreign cross-border IT services providers, according to Nguyen Bang Thang, director of Tax Management Department of Large Enterprises.

Although Vietnam’s e-commerce has recorded remarkable growth in recent years, related businesses are scrambling to improve sustainability due to a lack of suitable regulations.

With an average growth rate of 20% per annum, Vietnam is ranked among the top five countries recording the highest e-commerce growth in the world.

TikTok Shop has risen to second in terms of revenue among e-commerce platforms in Vietnam in the first half of 2023.

Although consumers these days can do a lot of their shopping from home with the help of e-commerce, such convenience comes at a cost to the environment, particularly in the form of packaging waste.

A large-sized e-commerce platform in Việt Nam, on average, processes 800,000 transactions daily.

Amid the country’s difficult economy, in recent years, the e-commerce business in Vietnam has experienced surprising growth; however, the tax collection from e-commerce is not as expected.

A plan has been introduced to construct a unified e-commerce platform where the nation’s 63 centrally governed provinces and cities can exchange their products under a concentrated supply chain model.

Shopaholics make up 15 per cent of the Southeast Asian e-shopper population, and account for 45 per cent of e-commerce purchases, a study has found.