Japanese brand UNIQLO officially launched its second flagship store in the nation on March 6, with the new site covering an approximate area of 2,500m2 at Vincom Pham Ngoc Thach street in Dong Da district, Hanoi.

Local suppliers of overseas fashion brands may have a bumpy road ahead as materials from China have been blocked due to COVID-19.

Vietnam, with its young demographic, growing incomes and large population, is considered a hugely promising market for retailers.

Vietnamese fashion brands are feeling the heat as more and more foreign brands have arrived.

A number of famous international fast fashion brands have arrived in the promising Vietnamese market.

Japanese fashion brands are swooping into Vietnam as local consumers become more brand-sensitive as they grow prosperous.

With the opening of the first Uniqlo store in Vietnam, HCM City has added another fashion giant to its growing list of popular brands.

The revenue of Vietnamese fashion brands continuously increases year after year, which shows that they have firm positions in the market despite the presence of many famous foreign brands.

Uniqlo, a global apparel retailer from Japan, opened its first store in Vietnam on Dong Khoi, a high-end shopping street in HCMC’s District 1 on December 6, with hundreds of fashion lovers turning out to mark the launch of the store.

Zara’s revenue reached VND1.7 trillion in 2018, six times higher than 2016 thanks to the Vietnamese people’s preference for fast fashion styles.

Selling nearly all of its shares to its Japanese partner, MTV Global Fashion, which owns the Vascara brand, has been added to the list of local companies bought by foreign firms.

The Vietnamese fashion market has been busy in recent years with the presence of big players in the industry.

UNIQLO, the Japanese global apparel retailer, today officially announced its launching date in Vietnam. The brand’s first store, UNIQLO Dong Khoi, will open on December 6 in Ho Chi Minh City.

The increasing number of elderly and the shrinking young population of Japan may be the main reasons pushing UNIQLO to other markets, including Vietnam.

Uniqlo considers Vietnam a key market which will help it access the Southeast Asian market. However, the strong development of Zara, H&M, Elise and Hnoss will challenge the global Japanese brand.

Japanese global apparel retailer Uniqlo has announced that its first store in Vietnam will be located on Dong Khoi Street, a high-end shopping street in HCMC’s District 1, but it refused to reveal the specific launch date.

The e-commerce community predicted that 2018 would be the year of fashion products in Vietnam, noting that busy office workers were buying more clothes from online shops.