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Through the use of cinema, heritage sites, landscapes, traditional culture, and food native of Thua Thien-Hue province can be introduced to a wider audience. The “Mat Biec”, known as “Dreamy Eyes” in English, coffee shop quickly became a favourite hotspot of young people when the movie of the same name premiered.

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A romantic scene in the film is re-enacted by young people at the film studio.

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The romance of the movie comes to life.

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With a large number of tourists visiting Hue annually, they are keen to discover the old city after seeing it in the movies.

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“Mat Biec” helps to promote the local tourism industry.

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Directors help to bring the beautiful scenery of Hue to new audiences.

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An Dinh Palace serves as a great destination for many filmmakers.

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Plenty of singers also choose to shoot their music videos at An Dinh Palace.

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Hue is home to an array of unique architecture.

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“Gia gia lam chieu 3”, known as “The Royal Bride” in English, brings Hue closer to tourists.

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Familiar scenery can be spotted on many movies, with Hue gradually becoming a favourite spot among film crews.

VOV