Business Insider,Vietnamese dragon fruit breads,banh mi

Walking up to an ABC Bakery location in Ho Chi Minh City's District 3, it's clear that the dragon fruit bread is drawing a crowd and turning heads.

Business Insider,Vietnamese dragon fruit breads,banh mi


There was a sizable line of people — most wearing surgical masks — waiting to get their hands on the bright pink bread.

Business Insider,Vietnamese dragon fruit breads,banh mi



The dragon fruit bread was prominently displayed on signs

Business Insider,Vietnamese dragon fruit breads,banh mi



Cashiers swiftly handed off bags filled with fives loaves in exchange for 30,000 Vietnamese dong, or about 1.30 USD.

Business Insider,Vietnamese dragon fruit breads,banh mi


"I nabbed a bag of my own after waiting in line for just 20 minutes, as customers clamored to get their hands on the bread," said Kate Taylor 

Business Insider,Vietnamese dragon fruit breads,banh mi


Kate retreated inside to get a better look at her purchase

Business Insider,Vietnamese dragon fruit breads,banh mi



The bread is truly, shockingly pink 

Business Insider,Vietnamese dragon fruit breads,banh mi



'Even though it was created to battle the economic impact of the coronavirus, it could have been made for Instagram,' said Kate 

 
Business Insider,Vietnamese dragon fruit breads,banh mi



Kate said it also smelled delicious — a wholesome, fresh aroma, with a very slight fruity hint 

Business Insider,Vietnamese dragon fruit breads,banh mi


Taking a bite of the warm bread, she said she was immediately impressed. 

Business Insider,Vietnamese dragon fruit breads,banh mi


The bread wasn't just a social media stunt — it was legitimately good, with a perfectly crusty outer layer that satisfyingly ripped apart to reveal a flavorful, airy interior.

Business Insider,Vietnamese dragon fruit breads,banh mi


The dragon fruit isn't overpowering, but adds a very subtle hint of floral fruitiness. 

Business Insider,Vietnamese dragon fruit breads,banh mi


Vietnam is already bracing for the impact of the coronavirus, which is expected to cost billions of dollars in economic damage in the country. 

Business Insider,Vietnamese dragon fruit breads,banh mi


As coronavirus spreads, inventions like dragon fruit bread reveal how companies are being forced to adapt in trying times — and, in some cases, create something new and delicious. 

Business Insider/VNA

Long queues form in HCM City as residents wait to buy dragon fruit bread

Long queues form in HCM City as residents wait to buy dragon fruit bread

Hundreds of local residents stood in long queues in front of a bakery in HCM City on February 17 as they waited to purchase fresh dragon fruit bread amid fears surrounding the ongoing coronavirus (COVID-19) epidemic.

Vietnamese food: Pillow cakes

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