encouraging signs in real estate arena

Amid the ongoing international health crisis, retail businesses are among the hardest-hit 

Due to orders from local authorities to avoid holding public events during the current global coronavirus scare, real estate developers have been delaying their launch ceremonies to introduce products to the market. Buyers are instead seeking information via online channels rather than such events.

Many developers who had prepared plans to introduce their projects into the market have been forced to halt events until later in the year due to low interest from buyers.

According to property experts, the hardest-hit areas have been hospitality and retail segments, followed by offices, industrial spaces, and the residential market.

Hospitality has seen a huge slump due to a sharp reduction of tourists. Figures released by the Tourism Advisory Board stated that up to mid-February, hotels suffered between 20 to 50 per cent decline in occupancy compared to the same period last year, both in major cities and smaller resort destinations such as Phu Quoc and Nha Trang.

Meanwhile some hotels in Ho Chi Minh City, Hanoi, and some coastal provinces have temporarily shut down their hotels, citing renovations. However, the vast majority of hotel owners have done so to cut losses during the epidemic.

The retail segment, according to Savills Vietnam, has been in decline since 2013 but prices have fallen at a slower rate than rents as many landlords have considerable holding power and would rather discount rents to fill units than feel the need to drop prices sharply to dispose of assets.

According to Simon Smith, senior director and head of research and consultancy at Savills, shopping centre landlords are offering tenants temporary relief with some giving as much as 60 per cent discount for the next month or two.

“Looking beyond the coronavirus, lower taxes in mainland China, a weaker currency, lingering issues surrounding social unrest, and more competition for tourists from other destinations are reasons to think that the sector will have a tough time ahead of it, and that previous highs will not be reached,” Smith said.

He added that the outbreak may also accelerate the switch to e-shopping with negative implications for physical stores, although people from the likes of Hong Kong will always regard shopping as a major pastime and online may never make quite the same inroads as it has elsewhere, such as in China.

Industrial and logistics is the hardest-hit segment, as evaluated by CBRE Vietnam, with a higher level impact compared to others.

On its latest report on COVID-19 to the real estate market released last week, CBRE Vietnam states that supply chain disruption is happening as imported manufacturing inputs from China account for 35 per cent of total imported manufacturing inputs in Vietnam. Thus the outbreak has further contributed to weakening interest in local industrial segment from occupiers in China, Hong Kong, Taiwan, and Macau.

“Enquiries had already dropped significantly after the United States and China signed the phase-one trade agreement and Vietnam tightened regulations to prevent tax evasion,” it said.

Although office and residential are not the leading segments to be hit by COVID-19, early impacts were seen in residential consumption. Duong Thuy Dung, senior director of CBRE Vietnam, told VIR that the proportion enquiries has been reduced remarkably from foreign buyers who are interested in CBRE’s high-end residences.

“A majority of foreign buyers in the Vietnamese real estate market are Chinese, South Korean, and Japanese while all of those countries are the strongest victims of the Covid-19 epidemic, which is why the number has reduced much recently,” Dung said.

Sharing difficulties

Hung Thinh Corporation last week became the first developer to support tenants and customers by reducing rental rates.

Nguyen Dinh Trung, chairman of Hung Thinh, said that the company would reduce up to 40 per cent of rental rates at a range of the company’s retail podium in Moonlight Plaza, Saigon Mia in Ho Chi Minh City, and Vung Tau Melody. “This reduced rental is basic only – we will consider reducing more for special cases which suffer heavy losses from the epidemic at a later stage,” Trung said, adding that the time of reduction would depend on the length of time of the epidemic.

“This is a small activity for Hung Thinh but very essential to help tenants and partners consolidate and overcome this difficult situation,” Trung said.


Vincom Retail JSC also just announced to reserve VND300 billion ($13 million) support for tenants in its 79 trading centres nationwide. The majority of the sum will be set aside for subsidise rental charge for tenants, offer discounts and promotion vouchers for customers.

Cities such as Nha Trang, Danang, and Halong will be given priority for sum, followed by Hanoi and Ho Chi Minh City. According to Tran Mai Hoa, general director of Vincom Retail, the group strongly accompanies partners and customers while the economy faces many difficulties caused by COVID-19.

Meanwhile CapitaLand, one of the biggest Singaporean property developers, is also actively supporting tenants and partners.

Lee Chee Koon, CEO of CapitaLand Group, said that the sudden outbreak has affected its businesses and those of partners and buyers, especially in China and Singapore.

“The extent of the impact will depend on how long the outbreak lasts. Nevertheless, we remain positive on the long-term fundamentals for Singapore and China. Our priority is to ensure the wellbeing of our staff, tenants, and patrons,” Koon said. “At the same time, we will proactively manage our business, including giving targeted relief measures to tenants and contributing to efforts to help the community and medical staff dealing with COVID-19. CapitaLand will fight and ride though this difficult period together with our stakeholders.”

He added that CapitaLand’s board members and senior management will take a reduction in their board fee and base salary, from 5 to 15 per cent, effective from April 1. The group has also imposed a wage freeze for all staff at managerial level and above. “These measures will be reviewed after six months or when the position arising from the COVID-19 outbreak has stabilised,” he added.

Positive signs appear

Despite suffering many difficulties from the health crisis, some upward signs have appeared recently.

Dung from CBRE Vietnam told VIR that the impact on the retail segment has been the strongest for food and beverages (F&B) businesses, with many tenants forced to return their spaces to landlords due to heavy losses.

However, tenants at high-end retail centres can still afford the downturn of buyers.

She further added that retail sales will be hit in the short term, with F&B and entertainment most vulnerable. Retailers meanwhile are generally in a holding state, which has led to a significant fall in site visits and enquiries.

“However, this will increase certain challenges around pre-leasing for new malls. Some retailers are asking landlords to cut rents by up to 50 per cent or even waive rents for the duration of the outbreak,” Dung explained.

The industrial property that has been dependent on the Chinese market now is one of the most vulnerable – however, Dung said there are still good prospects in this area.

“Some key manufacturers such as Samsung, which has been moving factories to Vietnam, are doing very good business, while the country still lacks supply chain. Therefore, enterprises must seek out non-Chinese material sources as well as non-Chinese markets to export their products,” she said.

Meanwhile, experts from Saigon Securities Corporation (SSI) said that COVID-19 would not impose a great impact onto the industrial property segment. The demand for leasing land in industrial parks still remains high thanks to increasing overseas investment into Vietnam and the movement trend of factories from China.

“Both in the short and long term, industrial property should remain in good stead. This is a pivotal time for both developers to expand their projects as well as for tenants who could grab good deals with landlords,” noted an SSI report. VIR

Bich Ngoc

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