Lazada and Tiki fall further behind e-commerce competition
Despite non-stop spending, Lazada remains overwhelmed by local platforms Sendo and Mobile World, in addition to other players Shopee and Tiki.
|Lazada and Tiki reported the third consecutive quarterly fall in the number of visitors|
According to iPrice's map of the top e-commerce platforms in the region, there has been significant changes in the power ranking in the third quarter of this year.
Shopee, backed by Chinese technology company Tencent, kept its first rank with 34.57 million visits per month, although the figure has decreased over three consecutive quarters.
Sendo kept its growth momentum to surpass Tiki and Lazada, reaching the second rank with 30.9 million visits.
Mobile World (The Gioi Di Dong) climbed to the third rank from fifth in the second quarter with 29.3 million visits per month after a long time falling.
Meanwhile, Tiki and Lazada, the two e-commerce platforms receiving the most funds from local and foreign technology groups, received 27.1 and 24.365 million visits per month, respectively, signalling a third consecutive quarter of decrease.
Along with the growth of Mobile World, Dien May Xanh also reported a new peak in monthly visitor numbers with 10.7 million in the quarter.
The list also named FPT Shop with 8.25 million visits, Dien May Cho Lon and A day roi with 6.56 and 6.4 million visits, respectively, followed by CellphoneS, Nguyen Kim, Hoang Ha Mobile, and Vat gia.
In terms of downloads, Shopee, Sendo, Tiki, and Lazada were the four leading mobile e-commerce shopping apps. VIR
Fluctuations seen in third quarter, with Sendo recording remarkable growth, iPrice Group study reveals.
E-commerce firms not only are spending big money to run marketing campaigns to lure more customers, but are also expanding their warehouse networks and logistics services.