Vietnam served nearly 7.6 million international holiday-makers in the first five months of this year, up 64.9% year-on-year and 3.9% compared to the same period in 2019 before the COVID-19 pandemic broke out.

Vietnam’s Travel and Tourism Development Index (TTDI) has fallen by three grades because of weakness in service infrastructure. The Vietnam National Administration of Tourism (VNAT) says the ranking is not really reasonable.

Localities in Vietnam have been taking actions to develop smart tourism ecosystem to attract visitors in the digital era.

A video showing foreign travelers paddling in shallow water, spattered with mud, and transplanting rice seedlings in Sa Pa in Lao Cai has attracted millions of views.

The development capacity index of the Vietnamese tourism industry ranked 59th this year, a drop of seven places compared to 2022, according to the World Economic Forum (WEF)’s latest report.

A Thailand-initiated single visa programme of six ASEAN countries is expected to help Vietnam attract more long-haul and high-spending travelers, according to insiders.

BestPrice Travel has recently promoted its “Taste Vietnam” campaign in New York’s Times Square, presenting images of Vietnam to the whole world.

“Net Dep Viet” (Beauty Vietnam) Season 2 programme will go live on social media platform TikTok as part of the country’s tourism promotion programme.

According to tourism experts, a large number of foreign visitors do not book package tours or rarely use services provided by travel agencies except small-valued ones. That will result in the low profitability of Vietnamese travel agencies.

Tourism companies are adapting to meet the rising trend of green travel, which is increasingly appealing to travellers, especially those from developed nations.

Sports tourism is becoming a golden opportunity for Vietnam to seize in the context of more and more sports lovers choosing to participate in sports events and experience the natural beauty across all regions of the S-shaped country.

Vietnam's inbound tourism is experiencing a remarkable resurgence, exceeding pre-pandemic levels as of the late April, signaling a promising season for the sector.

Many scholars and experts, concerned about the poor condition of floating markets in the Mekong Delta, have called for the restoration of their special cultural value.

Vietnam has been named among the top 10 favourite destinations for Chinese tourists during the May Day holiday, according to Chinese travel data platform Qunar.

The average hotel room occupancy rate was estimated at 60 percent during the five-day holiday for this year's Reunification Day (April 30) and Labor Day (May 1) from April 27- May 1, reaching over 70 percent on peak days.

Vietnam’s tourism sector served over 6.2 million foreign visitors and 40.5 million domestic tourists in the first four months of this year, earning 271.4 trillion VND (nearly 10.7 billion USD) in revenue.

Localities are encouraged to carry out the "Vietnamese People traveling in Vietnam - Vietnam I Love” programme with an aim to boost the growth of tourism in the upcoming time.

Silk Sense Hoi An has been pioneering a green hotel model. Under a well-designed roadmap, the resort has reduced plastic waste and has moved towards elimination of all waste.

Vietnam’s travel firms are calling on filmmakers, especially American ones, to shoot films in Vietnam with specific support policies.